We’re still learning but here are a few things that we understood about human psychology from running this experiment:
- Available doesn’t equal desirable
- People love winning something or being accepted into something. That makes them feel special.
- “You’ve been accepted” creates a positive press around an opportunity. That’s something they’ll tell their parents, friends and girlfriend. That’s 100x more powerful than “I’ve seen this thing online”. It's a powerful viral loop opportunity that I'm also eager to explore
- An application is a test, but also an opportunity to talk about yourself. When built right, it’s an enjoyable process.