Maria
Your business is unique.
Work with someone who gets it.
Work with someone who gets it.
Trusted by 55+ visionary founders
Fractional CMO and growth lead
irotkina
Designing custom marketing strategies.
Delivering hands-on management to help you grow.
Turning your big ideas into amazing success stories.
Delivering hands-on management to help you grow.
Turning your big ideas into amazing success stories.
What I can help with
services
120.000
users acquired in 1 year for an EdTech startup
340%
community growth of a digital art startup within 4 months
Ready to scale? Let's set up data-driven marketing tactics to fuel rapid and sustainable growth.
Struggling with launch logistics? I'll ensure a flawless process A to Z.
Lost in too many channels with unclear results? We'll prioritize and grow selected socials with ROI in mind.
Failing to stand out? We'll define your unique value and communicate it powerfully.
Overwhelmed by market complexities? Let's streamline your path to success.
Not sure what's working for you? Let's evaluate your online presence through SEO, SEM, and social media strategies.
What's the lowest-hanging fruit? Identifying and leveraging opportunities to increase your top-line revenue.
Building strategic partnerships to expand your market reach.
Making guesses instead of decisions? Let's harness analytics to refine your strategies.
Pitching not hitting the mark? We'll craft compelling decks to attract investors.
Don't have time to maintain investor interest? Let's systems to sustain strong relationships.
Expertise Playground
While my approach is industry-agnostic, allowing me to apply proven marketing principles across various sectors, my strength lies in my extensive experience with EdTech, FinTech, E-learning, Crypto, and Travel companies.
Case Studies
Scaling Savii: A Strategic Blueprint for FinTech Growth
Helped a FinTech startup run growth experiments and expand user base to 25,000 new users.
B2C
FinTech
Art Heroes: Community-Driven Scaling
Built a community of over 120,000 new users across 4 channels for a US-based EdTech company.
B2C
E-learning
KamKalima case study
KamKalima - restructured analytics for a Middle Eastern EdTech helping raise a bridge round.
B2B
EdTech
How do we get started?
Growth Quick Fix
Monthly growth strategy review with you or your team, including hands-on course correction and feedback on ongoing projects.
01
Fractional work
Ongoing team and strategic leadership with hands-on implementation. Not just consulting—achieving tangible results.
02
Project-Based
Addressing growth challenges one project at a time. Projects range from a few weeks to several months, with budgets tied to specific deliverables.
03
Nisrine El Makkouk
CEO at KamKalima
Working with Maria has been as valuable as it has been enjoyable. Our discussions were never restricted to the "conceptual". Rather the key concepts came through strongly rooted in our regional and industry context & grounded in the specific needs of our business.
Apr 28, 2024
Jane Harvey
Co-founder & CEO at Savii Banking
Working with Maria for the last five months has been a game-changer for us. As we shifted our focus towards a new customer base, Maria challenged our thinking with fresh ideas and a unique perspective.
Apr 11, 2024
Nelson Marteleira
Co-founder @ NoCode Institute
Maria is very sharp and immediately got our challenge and started to give precious tips Her expertise in emerging countries, combined with her extensive experience in education, her strategic thinking and cultural sensitivity.
Apr 29, 2024
Connor Mollison
Co-Founder at Swimm*r
Maria was amazing! I came into the call thinking I wanted to know one thing and Maria was able to cut right through to what was actually important for me. I felt Maria really got what we want to achieve and I have a lot more clarity now.
Apr 29, 2024
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